The systemic bias in portuguese media toward African Portuguese-speaking nations: A call for equity
The treatment of African Portuguese-speaking nations (PALOPs) by Portuguese media has long been a subject of contention, reflecting an underlying bias that continues to perpetuate colonial-era attitudes. Recent events, such as the coverage of President Joe Biden’s historic visit to Angola, shed light on how these nations are framed in international discourse.
While Brazil is treated with reverence, African countries often find themselves at the receiving end of condescension and distorted narratives. This disparity demands scrutiny and corrective measures.
Brazil, as a global economic powerhouse and a strategic partner, enjoys a protective shield in the narratives constructed by Portuguese media. Even during moments of political turmoil, the tone remains cautious, avoiding overt criticism or narratives that could jeopardize diplomatic and economic ties. In stark contrast, countries like Angola, Mozambique, and Guinea-Bissau are subjected to reductive portrayals.
These portrayals often emphasize instability and dependency, ignoring significant progress in governance, economic diversification, and regional leadership.
The disparity is not accidental. It stems from a calculated approach where media outlets prioritize relationships with nations that hold substantial influence on the global stage. For Brazil, the fear of losing access to markets or diplomatic goodwill ensures a more respectful coverage. However, the same consideration is glaringly absent when it comes to PALOPs, despite their growing importance in global trade, energy markets, and regional stability.
Joe Biden’s visit to Angola marked a pivotal moment in U.S.-Africa relations. The focus on the Lobito Corridor as a gateway to regional development and the strengthening of bilateral ties underscored Angola’s strategic importance. Yet, the Portuguese media’s coverage largely framed the visit as a U.S. maneuver to counter China’s influence in Africa, sidelining Angola’s agency and achievements.
This narrative reflects a deeper issue: the failure to recognize African nations as equal players on the global stage. By portraying the visit through a Eurocentric lens, the media missed an opportunity to highlight Angola’s strides in economic reform, regional collaboration, and sustainable development.
The portrayal of PALOPs in Portuguese media is emblematic of a broader issue: the persistence of structural racism. African nations are often depicted as passive recipients of aid or influence, rather than as dynamic entities shaping their futures. This approach not only diminishes their achievements but also reinforces outdated stereotypes that hinder meaningful dialogue and partnership.
Scientific studies on media representation reveal that such biases are not merely accidental; they are systemic. The framing of news stories, the choice of language, and the omission of critical perspectives contribute to a distorted perception of these nations. This distortion perpetuates a cycle of misinformation, where audiences are led to view Africa through a narrow and often prejudiced lens.
Portugal’s historical relationship with its former colonies plays a significant role in shaping media narratives. Despite the end of colonial rule, there remains an implicit hierarchy in how these nations are perceived. PALOPs are often treated as extensions of Portugal’s past, rather than as independent states with their own trajectories.
This colonial hangover manifests in media coverage that prioritizes European interests over those of African nations. For example, stories about Angola are often framed in the context of its natural resources or geopolitical alliances, rather than its people, culture, or domestic advancements.
Addressing this bias requires a deliberate effort to adopt a more balanced and nuanced approach. Media outlets must invest in journalism that respects the sovereignty and complexity of African nations. This includes hiring local correspondents, engaging with African scholars and experts, and prioritizing stories that highlight achievements rather than deficiencies.
Portuguese media must also confront its own biases, acknowledging the role of structural racism in shaping narratives. By adopting ethical reporting standards that emphasize accuracy, fairness, and inclusivity, the media can play a pivotal role in fostering mutual respect and understanding between Portugal and its former colonies.
This issue is not unique to Portuguese media; it reflects a global challenge. African nations have long been marginalized in international discourse, often reduced to single-story narratives that fail to capture their diversity and dynamism. The responsibility lies not only with individual media outlets but also with international organizations, educators, and policymakers to challenge these stereotypes and promote a more accurate representation of Africa.
As Angola continues to make strides in economic and political reform, it is imperative that the world—including Portuguese media—recognizes and respects its progress. The time has come to move beyond outdated paradigms and embrace a narrative that celebrates the resilience, innovation, and contributions of African Portuguese-speaking nations.
This shift is not merely about equity; it is about truth. By committing to responsible journalism, Portuguese media can not only correct its course but also strengthen its role as a bridge between cultures, fostering deeper connections and mutual respect across the Lusophone world.
